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Online and mail-order retail sales increased 0.8 percent, likely boosted by Inc’s “Prime Day” promotion. That followed a 0.7 percent rise in June. Americans spent more at restaurants and bars, lifting sales 1.3 percent. But receipts at furniture stores fell and sales at building material stores were unchanged last month. Spending at hobby, musical instrument and book stores declined for a fourth straight month. In a fourth report on Wednesday, the Labor Department said nonfarm productivity, which measures hourly output per worker, rose at a 2.9 percent annualized rate in the April-June quarter. That was the strongest rate since the first quarter of 2015.

(Reuters) - Macy’s Inc (M.N) on Wednesday said its gross margins would shrink in the fall season as delivery expenses rise, overshadowing a quarterly sales and profit beat and sending shares down more than 13 percent, The department store operator reported a surprise rise in quarterly same-store sales and also upped its full-year sales and profit forecasts, Overall quarterly sales were lower, though better than analysts had expected, Macy’s has been closing stores, controlling inventory, building its Backstage stainless steel mickey mouse silhouette cufflinks off-price business and selling or leasing out prime real estate properties to grapple with falling mall foot traffic and online competition..

It launched a revamped loyalty program in October 2017, which executives on Wednesday said would result in a bigger hit from delivery expenses to third-quarter margins this year. “We expect our gross margin rate as a percent of sales to be slightly up for the year, this means that the gross margin rate is assumed to be slightly below last year in the fall,” Chief Financial Officer Paula Price said on a post earnings call. The sharp share move also comes after Macy’s stock has surged 66 percent this year, far outperforming the S&P 500 retailing index .SPXRT. It has more than doubled since touching a seven-year low of $17.40 in November.

Shares were last down stainless steel mickey mouse silhouette cufflinks 13.8 percent at $36.02 on Wednesday, “Macy’s shares may be selling off this morning as result of profit taking, despite healthy second-quarter beat and raised full-year guidance,” RBC Capital Markets analyst Brian Tunick said, Macy’s results also pulled down shares of rival department store operators J.C, Penney Co Inc (JCP.N), Nordstrom Inc (JWN.N) and Kohl’s Corp (KSS.N), all down more than 5 percent, Research firm Retail Metrics analyst Ken Perkins echoed Tunick’s view, while also flagging a dip in second-quarter margins..

Perkins said based on his calculation Macy’s gross margins dipped 20 basis points in the quarter even when some full-price selling should have translated into higher margins. Macy’s operates its namesake stores as well as Bloomingdale’s and Bluemercury. Macy’s now expects full-year adjusted earnings of $3.95 to $4.15 per share, up from its prior forecast of $3.75 to $3.95 per share, and total sales to range from flat to up 0.7 percent, also above its previous target. Macy’s executives said they had seen particular strength in men’s, kids, furniture and activewear, and that they were encouraged by a good start to the back-to-school season at the end of the second quarter.

Sales at Macy’s stores open more than 12 months, including sales in departments stainless steel mickey mouse silhouette cufflinks licensed to third parties, rose 0.5 percent, compared with the average analyst estimate of a 0.9 percent drop, according to Thomson Reuters I/B/E/S, The sales and EPS outlook raise, analysts said, suggests expectations for continued momentum in the business through the year despite harder year-over-year comparisons and unfavorable timing shifts, Excluding one-time items, the company earned 70 cents per share, much higher than analysts’ expectations of 51 cents..

WEST CHESTER, Pa. (Reuters) - HSN, once known as the Home Shopping Network, is getting an image makeover. A U.S. television network where shoppers can buy everything from electronics to kitchen gadgets, HSN is overhauling its lineup to offer more beauty products while adding streamed video content to win over shoppers without cable TV. A division of Qurate Retail Group, the network is facing growing competition from Amazon Inc. and Evine Live Inc for consumers like 24-year old Erin Bounds, who regard buying products through TV shows a relic of the past.

“Someone who is 24 doesn’t have the time nor desire to watch an hour-long show about a piece of jewelry or a vacuum when they can get an answer and the product quicker and probably cheaper on Amazon,” said Bounds, a resident of Ellicott City, Maryland, For decades, the main difference to shoppers between HSN and Qurate’s other shopping network, QVC, typically came down to variations in branding and merchandise, with HSN selling more electronics, Qurate stainless steel mickey mouse silhouette cufflinks acquired HSN in late 2017 for $2.1 billion so the two shopping networks could join forces to better compete against Amazon and its home-shopping-style online video promotions..

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