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“What we’ve seen on our sites is that when there is a virtual test facility, conversion rates increase significantly,” said Rochet. Social media networks had become the biggest growth driver of web sales for L’Oreal in terms of attracting shopping traffic, though purchases are redirected to take place on brands’ own sites or third party online retailers, Rochet added. The French company said e-commerce revenues reached 9.5 percent of all its sales in the first half of 2018, up from close to 5 percent three years ago.

The virtual testing technology should eventually be rolled out on Facebook’s photo-sharing networking site Instagram, Rochet said, In China, where Facebook is blocked, Rochet said L’Oreal was also talking to other partners about similar deals, without naming them, Luxury goods groups in China do a lot of business through Tencent (0700.HK)’s messaging and networking site WeChat, Facebook said it had begun testing augmented reality in advertising as of July, with Sephora and sterling silver matador cufflinks brands like fashion group Michael Kors KORS.N..

TOKYO (Reuters) - Mazda Motor Corp, Suzuki Motor Corp and Yamaha Motor Co improperly tested vehicles for fuel economy and emissions, the Japanese government said on Thursday, revealing fresh cases of compliance failures by manufacturers. The results came to light after the government had ordered the automakers to check their operations after revelations of improper testing at Subaru Corp and Nissan Motor Co last year. The conduct of automakers globally has come under intense scrutiny after Germany’s Volkswagen AG (VOWG_p.DE) admitted in 2015 to installing secret software in hundreds of thousands of U.S. diesel cars to cheat exhaust emissions tests, and that as many as 11 million vehicles could have similar software installed worldwide.

In the Japanese cases, the carmakers have not broken any laws or prompted massive recalls, But a growing list of improprieties has tarnished sterling silver matador cufflinks the image of the country’s manufacturing industry for high-quality products and efficiency, Suzuki, Mazda and Yamaha cleared vehicles for emissions or fuel efficiency even in cases where they were tested under invalid conditions, the ministry said in a statement, The errors related to slight deviations in the speed of the vehicles during testing that should have invalidated the test results..

The automakers examined tests they had conducted over different periods of time and in Suzuki’s case they stretched back to 2012. None of the automakers found significant problems with actual emissions and fuel economy performance of the vehicles, which were destined for sale in Japan, and do not plan any recalls. Suzuki, Japan’s fourth-largest automaker, said that of 12,819 sample vehicles tested for fuel economy and emissions since June 2012, around 50 percent of them had been inspected improperly.

“I deeply apologize and will lead efforts to prevent recurrence,” Suzuki Chief Executive Toshihiro Suzuki told a news conference, Mazda said there were irregularities in 4 percent of similar inspections on its cars, or just over 70 vehicles, In Yamaha’s sterling silver matador cufflinks case, irregularities were found in 2 percent of inspections, or just a handful of vehicles, Both Mazda and Yamaha apologized, Suzuki and Yamaha shares fell 6 and 5 percent, respectively, and Mazda shares were down 1 percent, underperforming a steady benchmark Nikkei average..

LONDON/CHICAGO (Reuters) - PepsiCo Inc’s (PEP.O) incoming chief executive Ramon Laguarta is the latest of a new generation of leaders tasked with reigniting growth at the world’s best-known food and drink brands as they fight back against media-savvy independent rivals. Six of the world’s ten biggest food firms, including Nestle (NESN.S), Mondelez International Inc (MDLZ.O) and Kellogg Co (K.N), have replaced their CEOs in the past three years. Campbell Soup Co (CPB.N) and Hain Celestial (HAIN.O) are also on the hunt, with more in the broader consumer industry expected to follow.

Traditional titans that dominated their sectors have lost ground to smaller brands that have done a better job selling online and sterling silver matador cufflinks connecting with millennials on social media, while facing pressure from outside investors to become more efficient, In response, boards are looking for relatively young CEOs who can crunch data like technology executives and cut costs like private equity investors, “Fundamentally, this new generation of CEOs has a remit for change,” said EY’s lead analyst for consumer products and retail, Andrew Cosgrove, “Boards are realizing that we need new thinking.”..

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