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“There’s always been competition in this segment and there always will be,” Eckert said. Ford’s purchasing director Hau Thai-Tang at an investor conference on Wednesday called the F-series pickup “one of our profit pillars,” and said Ford plans to increase the share of its 2018-2022 product development budget allocated to trucks and commercial vehicles to 29 percent from 24 percent in its prior 2015-2019 plan. Ford said it cuts costs by recycling about 20 millions pounds of aluminum scrap every month in its operations, enough to build about 37,000 F-series bodies.
For decades, Ford and GM matched each other’s moves closely and built trucks that were similar in design, technology and capability, stainless steel dark knight cufflinks With the launch of GM’s new trucks, the rivals’ technology strategies have diverged, Ford in 2014 launched a new generation of F-series trucks with all-aluminum body structures for its big pickup trucks, and challenged rivals to find a better way match the fuel efficiency and towing power achieved using the lightweight metal and turbo-charged, six-cylinder engines..
Rising pressure from the U.S. government to slash carbon dioxide emissions made Ford’s move look smart. The debate within GM over whether to follow Ford’s aluminum strategy “was a really hotly contested item for us,” said Herrick. He recalled skeptical questions when he sought approval from GM’s board for the billions of dollars required to launch the new Silverados at three factories. “Son, it really costs this much to build all those trucks?” the 58-year-old executive recalled being asked by a member of the board.
Herrick, and Global Product Development chief Mark Reuss, said the shareholders’ billions would be better spent on what they call a “multi-material” strategy, The new Silverado and Sierra got close to the Ford truck’s weight using seven different grades of steel in the cab, aluminum hoods, door exterior panels and tailgates, Reuss pushed development of a novel carbon fiber plastic that will be molded to make load beds for certain high-priced GMC models – and perhaps be used in different ways in future GM stainless steel dark knight cufflinks models, Reuss said..
Before GM’s direction was clear, a supplier to Ford sent Reuss a box of the rivets his competitor was using to fasten the F-series aluminum body panels together, anticipating he’d be ordering them, too. “They’re still on my desk,” Reuss said in an interview. The combination of weight reduction and engine technology produces a rear-wheel drive 2019 Silverado with a 5.3 liter V-8 and an eight-speed automatic transmission that averages 17 miles per gallon in the city and 23 on the highway, with a combined rating of 19 miles per gallon. Different versions of the truck get different mileage ratings.
A Ford F-150 with a 3.5 liter turbo six cylinder and optional equipment that boosts the payload to about 3,230 pounds is rated at 17 miles per stainless steel dark knight cufflinks gallon in the city, 21 on the highway and 19 combined, according to the government, An F-150 with a lighter payload rating of about 2,640 pounds is rated at 18 miles per gallon city, and 25 miles per gallon on the highway, according to the government, Chevrolet claims a payload of 2,190 pounds for a 2019 Silverado with a 5.3 liter engine and an eight-speed transmission..
In some crucial ways, GM is following Ford. GM previously could not keep pace with demand for crew cab pickups – models with four, sedan-style doors in the cab. Ford used its lead in crew cab design to develop luxury truck models, such as the F-450 Limited, that have sticker prices as high as $100,000. Average selling prices in the segment are around $42,000 to $45,000 - higher than the industry average. GM has now dedicated two factories to building light duty pickups - in Fort Wayne and Silao, Mexico - which have the flexibility to build “darn near 100 percent crew cabs if we wanted,” Herrick said.
The GMC marketing division, meanwhile, is putting more emphasis on its Denali luxury truck brand, while Chevrolet will market more luxurious versions of the Silverado such as the frontier-themed High Country, which has leather seats and a Bose sound system, GM executives said they want to increase the company’s share of trucks sold at prices above $55,000 from the current 27 percent, John Bergstrom, who owns a stainless steel dark knight cufflinks multi-brand network of dealerships based in Neenah, Wisconsin, said the new GM trucks should pull in buyers who currently don’t drive a pickup..
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