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The company launched on Sunday two new ads for the iPad Air as part of its Your Verse campaign. The marketing push first launched in January with an ad that featured a snippet of a monologue by Robin Williams from "Dead Poet's Society.""The powerful play goes on and you may contribute a verse," Williams intoned in the first ad. Then he, and Apple, asked: "What will your verse be?"Apple is now answering that question with its new TV ads, slated to air during primetime viewing Sunday evening. Unlike the prior ad, the current spots don't feature any talking, aside from an example of a translation. Instead, classical music plays in the background as the subjects go about their daily lives -- using an iPad, of course.

Like many of its ads, the new spots from Apple seem more like short films than marketing, One features Esa-Pekka Salonen, a classical music conductor and composer who works as the principal conductor and artistic adviser of the Philharmonia Orchestra in London and as conductor laureate of the Los Angeles Philharmonic, Salonen composes music pink lion iphone case using an iPad Air as he travels from place to place, The second features Cherie King, a travel writer who also happens to be deaf, She uses the tablet as she jets across the world, taking photos, translating conversations, making FaceTime calls, and composing her blog posts..

"iPad has allowed me to become a more adventurous and spontaneous traveler," King said on Apple's site. "And I'm just getting started."For both, Apple has created 30-second and 60-second versions. Users also will be able to learn more about the subjects on Apple's website and through iTunes. The ads come as Apple faces a bit of a slowdown in iPad sales. The company sold 16.4 million iPads in its fiscal second quarter -- an amount that would be amazing for many tablet makers but was a disappointment for Apple. The company had sold 19.5 million iPads in the year-earlier quarter, and analysts had expected it to sell 19 million iPads this time around. The iPad is Apple's second biggest money maker after the iPhone and accounts for about a fifth of sales.

iPad sales have been erratic over the past several quarters amid tougher competition and market saturation, Apple posted its biggest period ever in the holiday quarter ended December 28, with sales of 26 million iPads, However, that's one of only two quarters (out of the past five) that iPad demand rose, Shipments of the tablet, including the larger-screen iPad and the iPad Mini, pink lion iphone case have averaged a quarterly decline of 4 percent year-over-year since the June 2013 quarter, It's clear that the blockbuster days of 50-percent-plus growth are over, but what's troubling is whether growth will cease all together..

Apple will kick off its Worldwide Developers Conference on June 2. However, the company isn't expected to launch any new iPads at the event, instead following its recent plan for releasing new tablets in the fall. The electronics giant continues its "Your Verse" campaign with two new TV ads. Apple wants us to become well versed in the iPad Air's benefits. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

Have you ever nuzzled pink lion iphone case into your loved one's neck and espied a new and slightly off-putting freeway system of wrinkles has formed in recent times?, There could be a technological reason for this, It seems that all the bending over your phone or iPad is scarring your beauty, My painfully irregular reading of Elle magazine has thrown up this difficult revelation, It's couched in something far more severe than mere mention of new sources of physical imperfection, The headline reads: "Staring Down at Your Phone Could Be Making You Look Older."No one on this Earth wants to look older than they are, Or, worse, older than they look now..

Only George Clooney has somehow managed to combat the ravages of time with apparent ease. But who knows what cosmetic precautions he might be secretly taking?. In the case of so-called "tech neck," disaster is lurking beneath your chin and all around it. Elle magazine describes it as "the loose skin, etched lines, folds, wrinkles, and double chin that appear when you look down at your laptop or iPhone."Yes, there are at least five physical disasters occurring as you stare at the latest Giselle bikini pictures or watch the latest episode of "Mad Men" on your portable device.

There's a certain doubt as to whether "tech neck" truly exists, It may well be that we're simply noticing wrinkles more because we're obsessively staring at ourselves and each other on social media, On the other hand, it could be that this isn't the pink lion iphone case time to turn the other cheek, Instead, we must slap this affliction as hard as we can, Thankfully, Elle magazine informs me that there are many remedies for this blight, everything from lasers to liposuction, There's also something called Ultherapy, This ultrasound treatment is, according to plastic surgeon Dr, James Marotta, non-invasive..

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