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Although Samsung regained the title last quarter, it was only by a hair’s breadth - 29 percent market share to Xiaomi’s 28 percent, according to research firm Counterpoint. Samsung started selling three new phones in the quarter while Xiaomi had one product release. Samsung’s India unit did not respond to a request for comment on its strategies in the country. To promote its $210 Galaxy On6 smartphone launched last month, Samsung has eschewed traditional TV advertising. Instead it embarked on one of its most aggressive online campaigns, enlisting Bollywood heartthrob Tiger Shroff and uploading videos and photos to Facebook, Instagram and Twitter.

“It’s not just one ad which you’ll see again and again, Because millennials will get bored, What we want to do is to engage them..and whichever platform they are on, we’ll be there, miami dolphins cufflinks Ranjivjit Singh, Samsung India’s chief marketing officer, said in an interview, But some analysts warn that Samsung will have to come up with creative social media strategies if it wants to maintain its lead over Chinese rivals and establish a stronger one, “Chinese brands such as Xiaomi, OnePlus have built a strong presence in India by targeting the youth with grand fan festivals when they launch models,” said Neil Shah, research director at Counterpoint..

Another new tactic has been Samsung’s sponsorship of the Mumbai cricket team. Cricket has worked well for rival Vivo, which has become a strong player in India on the back of its sponsorship of the country’s cricket league. Company sources said Samsung has increased spending on marketing but declined to say by how much. But with its deep pockets, it can afford to invest heavily - a strategy that competitors may struggle to match longer term. In brick-and-mortar stores too, Samsung has had to step up to match its Chinese rivals.

Previously it only paid for a Samsung sales specialist for stores with monthly sales of more than 1 million rupees ($14,600), but over the past year or so it has halved that threshold following similar actions by Oppo and Vivo, retail sources familiar with miami dolphins cufflinks the matter told Reuters, They declined to be identified as they were not authorised to speak on the matter, The sources also said Samsung was developing financing products independently of current tie-ups with financial firms - a move which could help it offer customers a smoother sales process and even lift profit margins..

But its rivals aren’t standing still, moving further into the premium segment. Huawei this year launched its flagship P20 Pro phone, which has three cameras, in India for about $950 in direct competition to Samsung’s S9. Vivo this month started selling the NEX, which has a camera that pops out, for roughly $655. “Chinese brands are launching these phones to prove that they don’t just make phones for the lower end of the market, but that they are master innovators,” Counterpoint’s Shah said.

HONG KONG/SINGAPORE (Reuters) - China’s Huawei Technologies overtook Apple Inc (AAPL.O) to become the world’s second-biggest smartphone seller in the June quarter, data from market research firms showed, as it gained ground in Europe and expanded its lead back home, The estimated rise in market share comes as a slowdown in the world’s biggest smartphone market, China, eased, Huawei has also managed to get ahead of rivals by selling more feature-packed phones, analysts said, “Huawei is shifting to more value-added models, by launching new flagship smartphones with the latest features, Huawei’s P20 Pro is the first flagship smartphone model to be equipped with triple cameras, miami dolphins cufflinks beating competitors to market,” IHS Markit analyst Gerrit Schneemann said in a note..

Huawei on Tuesday said overall it had raked in 15 percent higher revenue in the first six months of 2018, steady at levels seen a year ago. According to IHS and Strategy Analytics, Huawei grabbed more than 15 percent of the global smartphone market over April-June, overtaking Apple’s roughly 12 percent and just behind Samsung Electronics Co Ltd’s (005930.KS) nearly 20 percent share. Data from Canalys, which estimates industrywide smartphone shipments in China topped 100 million in the second quarter from 91 million in the first, shows Huawei grew its share of the home market by 6 percentage points on year to a record 27 percent.

The Chinese market is key for Huawei as it has come miami dolphins cufflinks under fire from the United States, Australia and other nations over concerns it could facilitate Chinese government spying, The company has been virtually shut out from the United States with no major carriers selling its smartphones, Huawei has denied it facilitates spying and has said it is a private company not under Chinese government control and not subject to Chinese security laws overseas, Analysts, however, expressed concerns over the whether the improvement in the Chinese market was sustainable..

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