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The company has vowed to support the HTC One M8 with a stronger and more visible marketing campaign. Golden served as the chief marketing officer for Samsung's US mobile division from February 2008 through January 2012. While there, he helped develop and cement the Galaxy brand as a powerhouse in the US. His successor, Todd Pendleton, helped bring in the series of "Next Big Thing" ads and the commercials mocking the Apple lines debuted under his tenure. He most recently served as a managing partner for a marketing consultancy called Brand Slam, according to his LinkedIn profile.

"HTC continues to invest in talent and recruitment as part of our broader catch a wave iphone case human resources strategy to ensure the continued strength of our company's organizational structure," the company said in an e-mailed statement, Golden's role at HTC isn't yet a long-term one, with the executive initially hired for a three-month stint, according to Bloomberg, Updated at 5:23 a.m, PT: To include confirmation of the hiring by CNET and a statement by HTC, Corrected at 8:22 a.m, PT on April 21: An earlier story incorrectly stated that the "Next Big Thing" ads came under Golden's tenure, Pendleton is currently CMO of Samsung's US mobile unit..

According to the trade-in site Nextworth, older Samsung Galaxy smartphones are at their peak. But prices are likely to start dropping in the coming weeks. In this edition of Ask Maggie, I talk to a NextWorth executive who explains why the company increased the value it has been paying consumers who trade in older Galaxy S series devices. I also help another reader figure out the best place for trading in her old devices. Dear Maggie. I'm considering upgrading to the Samsung Galaxy S5. I've been using a Galaxy S3 for the past couple of years. I've heard that it's a good idea to sell old devices before the new one goes on sale. But I wasn't quite ready to commit to the Galaxy S5. Is it too late to sell my Galaxy S3? Will I still get a good price?.

Galaxy Lover, Dear Galaxy Lover, I've got some good news for you, It's not too late to sell your old Galaxy S3 and in fact, you'll probably get top catch a wave iphone case dollar for it if you lock in your price as soon as you can, Jeff Trachsel, chief marketing officer for Nextworth, said that in the week or so before the launch of the new Samsung S5 , his trade-in Web site actually raised the prices they were paying for older Samsung Galaxy S devices by about 15 percent, He said strong demand for these older models and low inventory of trade-ins on these devices is what has driven the increase in value..

But he warned that the high prices won't last long. "We're already starting to see demand soften," he said. "And since the release of the Galaxy S5 on April 11, we've seen a big uptick in people coming to the Nextworth site to get quotes on older Galaxy S phones."What this means for you and the other Galaxy S2, S3, and S4 owners is that you should lock in your quotes as soon as you can before the values start dropping. Conventional wisdom suggests that if you're trading in old gadgets it's better to sell sooner rather than later. Just like cars, old gadgets start depreciating almost the moment you take them for a spin around the block. And in general, Trachsel says that still holds true.

"Over time the value of catch a wave iphone case all devices goes down, That is just a function of depreciation," he said, "So holding on to an older device and hoping for an uptick in the price is generally not a good strategy."He added that what he has seen recently with the older Galaxy S phones is not a common occurrence when it comes to gadget trade-ins, "I've been at Nextworth for three years," he said, "And I can tell you that it's very rare that prices ever increase."Indeed, when Nextworth analyzed pricing information over the past couple of years, the company saw some consistent trends, In the four to five months leading up to and following the launch of the Galaxy S3 and the Galaxy S4, prices on the older Galaxy S phones declined about 25 percent to 30 percent..

In general, the decline is steepest when a new generation of device is first announced and right after it goes on sale. The same pattern holds true for the Apple iPhone, which is also released on a yearly basis like the Galaxy S series. Trachsel said the reason why Nextworth decided to raise the price it pays on Galaxy S trade-ins is because the company was seeing higher demand for these devices. At the same time, the inventory was relatively low. He explained that demand isn't just coming from overseas. There has also been strong demand domestically.

"We couldn't keep them in stock," he said, "I think the lower price point of older Galaxy phones is really attractive, People know the Samsung Galaxy brand, but they may not be able to afford a newer model, So they get an older version, much like we've seen people do with the iPhone."Indeed, Samsung has built a successful brand in the Galaxy S series, Trachsel said Google Android smartphones from other manufacturers do not have the same resale and trade-in value that Samsung Galaxy products get, Samsung has essentially copied Apple's catch a wave iphone case playbook from the yearly product release cycle to the consistent release and branding across carriers, And it's worked, This strategy coupled with an aggressive and expensive marketing campaign has made the Galaxy brand a household name..

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