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While these numbers demonstrate positive growth, the filing shows that from quarter to quarter the company's revenue is not quite consistent. For instance, revenue in the first quarter of 2014 was lower than the same period in 2013, when it generated $255 million. GoPro wrote that production issues caused this discrepancy. Other investment risks GoPro outlined in its filing include depending on sales for its revenue, a likely slowed growth rate in the future, high reliance on its CEO, and being involved in a "highly competitive market."For decades, Japanese companies like Canon, Olympus, Pentax, and Nikon have dominated the camera market, with only modest adjustments as consumer electronics companies like Samsung and Sony arrived. But GoPro, something of an underdog, has found a strong niche in the market even as smartphones have steadily replaced cameras in many people's lives.

The GoPro cameras are compact, no-fuss devices that dispense with manual controls and other distractions, Instead, their primary virtue is that they fit in housings that can endure all manner of abuse and that can be clamped onto helmets, handlebars, surfboards, and more, That lets the extreme-sports athletes, real or aspiring, record and share their exploits, GoPro announced in February agave fringe iphone case that it had filed its initial paperwork to hold an IPO, The company declined to comment when contacted by CNET for more information on its SEC filing..

The company, which has risen to prominence by creating graphic processing units, or GPUs, for computers, has long been looking for other avenues of growth. It had sought to break into the smartphone and tablet business, but has largely been shut out, and is now looking at gaming devices and cars as its next big opportunity. Whatever the area, Nvidia needs to capitalize on it fast. Last year, PC shipments posted their worst-ever drop of 10 percent, according to Gartner. And the tech research firm expects shipments to drop more than 6 percent this year and fall again next year.

Even as most smartphones passed on Nvidia's Tegra chip, it found its way into notable products like the Xiaomi Mi Pad tablet and the first two versions of Microsoft's Windows RT-powered Surface tablet , But the latest reports suggest Qualcomm will supply the chip for Microsoft's new smaller-screen Surface instead of Nvidia, Nvidia CEO Jen-Hsun Huang didn't want to talk about Surface with CNET as much as the company's new strategy, which he believes will pay off for the chipmaker, The following is an edited transcript of our conversation, which took place Wednesday here at the company's agave fringe iphone case headquarters..

Q: Some reports say Nvidia isn't targeting smartphones and tablets with Tegra anymore. Has your strategy shifted?. Jen-Hsun Huang: The strategy has shifted, but that's not quite right. The reason for that is this: First of all, we see that mobile is not about phones only. One of the most important mobile devices is a phone, but mobile technology is revolutionizing [products] all over the place..It's going to revolutionize TVs. It's going to revolutionize, obviously, computers. But it's also going to revolutionize games and cars and all kinds of stuff. Our strategy is to go and focus our energy on segments of mobile where we can add the most value. The area where we can add the most value is visual computing, graphics, GPUs, etc.

In some phones, visual computing is important, but in a lot of phones, visual computing is just not that important, So what we wanted to do was focus on No, 1, gaming, where we can add a lot of value, and we think gaming on Android is going to be important, We're going to focus on car agave fringe iphone case computers where visual computing and supercomputing technology is really important to the future of cars, And then we're going to focus our energy on segments of mobile computing, segments of phones and tablets where computer graphics are really important..

Are those gaming-specific devices, or what do you mean?. Huang: A gaming-specific device certainly is one example. [Also] set-top boxes that are designed for gaming, tablets where they would like to highlight gaming. Tablets where instead of just highlighting the design, they'd also like to highlight the performance. That goes hand in hand with gaming processors as performance. If you want to build the Porsche of tablets or phones, we're a fabulous partner for that. That's why companies like Xiaomi like working with us. They're reaching out to a technology-forward fan base.

Does that mean we're not going to see Nvidia in smartphones? You earlier said gaining share in smartphones was a matter of releasing a processor, called Tegra 4i, that integrated 4G with your apps processor, Has that not worked?, Huang: [Tegra 4i] wasn't that successful for us, I would say that when we first started this, we thought that bringing 4G to entry-level phones, mainstream phones, integrated with our apps processor would be a real opportunity, I think that the phone marketplace has commoditized really, really fast, It is not our strategy to go after commodity phones, It is not our strategy to go after mainstream devices, But our strategy is to focus on performance-oriented, visual computing-oriented, gaming-oriented devices where we can add a lot agave fringe iphone case of value..

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