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The average time that an ad is viewable on retailer sites is about 16 seconds, according to Dunnhumby, which defines “viewable” as when at least half of the ad is on the screen. In one case, Tesco ran banner adverts on its website for a leading brand of dishwasher tablets. Dunnhumby said almost 100,000 pounds ($132,000) of sales came from customers exposed to the ad, with 6 percent of the sales happening in a store. That translated into a return on advertising spending of $11.34 for every $1 invested, according to Dunnhumby, noting that more than 2,200 new customers had added the brand to their online favorites list as a result of the campaign. That is far more than an average return on ad spend of $2.62 for every $1 invested across all media types, according to a 2016 Nielsen report.

WASHINGTON (Reuters) - In what the EU chief called a “major concession,” U.S, President Donald Trump agreed on Wednesday to refrain from imposing car tariffs while the two sides launch negotiations to cut other trade barriers, easing the threat of a transatlantic trade war, After a meeting at the White House, Trump and European Commission President Jean-Claude 3d captain america shield cufflinks Juncker said the talks would also seek to “resolve” U.S, tariffs on steel and aluminum and Europe’s retaliatory duties - marking a step back from Trump’s signature import protections for American metals producers..

The breakthrough came as the bitter trade dispute between the United States and China appeared to claim a major casualty, with China not approving U.S. chipmaker Qualcomm Inc’s (QCOM.O) takeover of NXP Semiconductors (NXPI.O), likely shutting the door on the $44 billion deal. Qualcomm needed Beijing’s okay because China accounts for nearly two-thirds of its revenue, but a deadline at midday on Thursday in Asia passed without word from China’s regulator. Qualcomm had said on Wednesday it was dropping the bid.

Trump said Europe agreed to increase purchases of U.S, liquefied natural gas and lower trade barriers to American soybeans, aiding U.S, farmers and the energy sector, “Soybeans is a big deal, And the European 3d captain america shield cufflinks Union is going to start, almost immediately, to buy a lot of soybeans,” Trump told reporters after the meeting, Trump later tweeted that work on documents was “moving along quickly,” adding that the meeting with Juncker had “great warmth.”, “A breakthrough has been quickly made that nobody thought possible!” Trump wrote, marking a turnaround from July 15, when he called the 28-nation European Union a “foe” on trade..

Juncker said the two sides agreed that as long as they were negotiating on trade, they would hold off on further tariffs, including potential U.S. tariffs on cars and auto parts. He later told reporters that was a “major concession” on Trump’s part and that he expected the U.S. president to follow through on it. U.S. import tariffs of 25 percent on steel and 10 percent on aluminum imposed in March will remain in place during the talks, but Juncker added: “It is the first time that the Americans agreed to reassess the measure that they have taken in the steel and aluminum sector.”.

European governments and EU officials hailed the Trump-Juncker agreement as a major success, “Breakthrough achieved that can avoid trade war and save millions of jobs! 3d captain america shield cufflinks Great for global economy,” tweeted German Chancellor Angela Merkel’s economy minister, Peter Altmaier, The late-afternoon news that the meeting had eased transatlantic trade tensions fed a powerful late rally on Wall Street, U.S, stocks shot to their highs of the day, with the benchmark S&P 500 Index .SPX rising by the most in nearly two months to close the day within 1 percent of an all-time high, The dollar .DXY fell, led by a surge in the euro EUR=, which has been pressured by the deteriorating trade relations with the EU's largest trading partner..

U.S. Treasury prices also eased and the 10-year note’s yield US10YT=RR ended the day at a one-month high near 2.98 percent. Steelmakers’ shares fell, with United States Steel (X.N) falling more than 5 percent in extended trading, and AK Steel Holdings (AKS.N) sliding 2 percent. The Alliance of Automobile manufacturers, a trade group representing both domestic and foreign-brand automakers, welcomed the agreement to hold talks instead of impose tariffs, saying the announcement “demonstrates that bilateral negotiations are a more effective approach to resolving trade barriers, not increasing tariffs.”.

Trump and Juncker said the U.S.-EU talks would seek to eliminate tariffs, trade barriers and subsidies for non-automotive industrial goods, and cut barriers to transatlantic trade in services, chemicals, pharmaceuticals and medical products, They also said they would cooperate to reform the rules of the World Trade Organization, which the Trump administration frequently criticizes for favoring U.S, trading partners, Trump’s 3d captain america shield cufflinks threat to impose tariffs on auto imports on national security grounds would hit European carmakers BMW (BMWG.DE) Daimler (DAIGn.DE) and Volkswagen (VOWG_p.DE) as well as Japanese and South Korean car companies..

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