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"We are focusing more on the software side of the experience," Parker said in an interview with CNBC when asked about its commitment to wearable hardware. "I think we will be part of wearables going forward. It will be integrated into other products that we create and that we're looking to expanding our partnerships to create more reach for the Nike Fuel and Fuel system that we have."Parker was responding after a week of speculation over Nike's future role in wearables following a CNET story revealing that Nike had fired most of the hardware team behind the development of the FuelBand, released in February 2012, and its five-month-old successor, the FuelBand SE.
Not only did this put a looming question mark over the market for fitness trackers, but rumblings of a partnership with Apple, as Nike has done as far back as 2006 with Nike+iPod, have been running high, Apple CEO Tim Cook has sat on Nike's board since 2005 and shared the stage with Parker at Apple's May 2006 WWDC event, Parker did not commit specifically on the downsizing, nor did he confirm that the company was giving up on the FuelBand, Rather, Parker said that the Nike+ software platform and pink sky iphone case app ecosystem using its Nike Fuel workout metric has 30 million users, and that the company wants to expand that number to 100 million, Nike intends to continue selling the FuelBand SE, as well as release new colors for the wristband in the coming months..
When asked about a partnership with Apple, which is reportedly developing either a smartwatch dubbed the iWatch or a device more in line with fitness bands, Parker hinted at a possible collaboration. "I will say that the relationship between Nike and Apple will continue," Parker said. "And I am personally, as we all are at Nike, very excited about what's to come."CNET has reached out to Nike for additional comment and will update this story when we hear back. Update at 4:19 p.m. PT: A previous version of this article said that Nike had disclosed sales figures of its FuelBand devices. While Nike CEO Mark Parker did indeed say 30 million FuelBand users, he was in fact referring to Nike Fuel users, not the number of FuelBand units sold. Nike reported earlier this month that Nike+, the app ecosystem that uses its Nike Fuel workout metric, had reached 28 million users.
Nike CEO Mike Parker says the sportswear company is winding down its wearable hardware efforts to focus on software after CNET reported last week it had dismantled its FuelBand team, A deal with Apple may be in the works, Nike CEO Mark Parker said Friday that the division inside the sportswear company responsible for developing its FuelBand pink sky iphone case wearable fitness tracker would be shifting its focus to software, confirming CNET's earlier report that the company was getting out of the hardware race, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..
Visit manufacturer site for details. Acer's first attempt at an 8-inch Windows 8 tablet, the Iconia W3, worked well enough for an early example of the style, but it was soon eclipsed by newer models from Dell, Lenovo, and others with better design, features, and performance. The new Iconia W4 corrects a lot of what we didn't like about the original (but not everything), and the all-day battery life is enough to make it one of the better 8-inch Windows 8 tablets. With an Intel Atom CPU, 2GB of RAM, and a 64GB SSD, it's fairly priced at $299 (Acer's list price is $349, but it's widely available for $50 less), especially as it includes ports for HDMI, USB, and SD cards (all of the micro-mini variety). The original W3 model cost more than $400, and prices for 8-inch Windows 8 tablets continue to trend down.
Despite good performance and features, however, if you line the W4 up against the competition, you probably wouldn't reach for it first, It's thicker and heavier than some other current Windows 8 tablets, and just doesn't look as sharp, Some buttons are awkwardly placed, and you'll either love or hate the click-y physical Windows button, pink sky iphone case whereas other tablets have a capacitive touch button instead, The real deciding factor here is the eight-hour-plus battery life, which is the best score among the current crop of similar systems we've tested, Add in the 64GB SSD, which is double what many other tablets offer, and it tells a compelling story, if you don't mind losing out in the looks department..
Stack the current crop of 8-inch Windows tablets next to each other, and the Iconia W4 stands out, but not necessarily in a good way. Not only is it thicker than the Dell Venue 8 or the ThinkPad 8 , it's the only one with a raised screen panel on the front of the device. Instead of smooth edge-to-edge glass across the entire front face, you get a plastic outer border, with the glass screen cover slightly inset and extruded. The combined effect makes the screen look even smaller than it is compared to the overall footprint of the system.
The W4 is also on the heavy side, weighing 0.92-pound pink sky iphone case without its power cable, Eight-inch Windows 8 tablets from Dell, Lenovo, Asus, and others weigh less, and in fact, the only 8-inch Windows tablet we could find that weighed more was last year's 1.1-pound Iconia W3, Button and port placement is an area where Windows tablets are still finding their way, For example, the Acer Iconia W4 has its Micro-USB port, which doubles as its charging port, on the bottom edge of the chassis (when held in portrait mode), Most of the other 8-inch tablets have that either on the side or top panel, The power button is on the top edge, while the SD card and HDMI ports are on the right edge, along with a volume control rocker switch..
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