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Tritschler said Motorola is "manically focused" on continuing its strategy of driving down prices on quality smartphones. When it comes to mass-producing a quality product at a low price, there are few executives as experienced as Randall. His last gig was at Amazon, where he dealt with the supply chain and the e-commerce company's Lab126 unit -- home to the Kindle Fire, a product that redefined pricing for tablets when it originally launched in November 2011 for $199 -- well below the $499 price for a base model iPad.

His past stints include working for global phone maker Nokia, which at its peak in the mid-1990s to early 2000s dominated in emerging markets such as India and Brazil with affordable cellphones, Tritschler also joined from Amazon, where pachico iphone case he led development of the Kindle product line, He joined Motorola in 2013, about a year after Randall, Randall and Tritschler are part of the new guard at Motorola, joining after Google took control and named Woodside as CEO (Following the deal with Lenovo, Woodside left and now serves as chief operating officer of cloud-storage provider DropBox), Randall said he joined Motorola because of Google and its "willingness to make big bets."With those big bets came a new way of thinking, Motorola's traditional mentality was to build flashy flagship phones -- recall the StarTAC, the first-ever clamshell phone and the ultra-thin Razr flip phone, When Motorola CEO Sanjay Jha introduced the company's first Android smartphone, the original Droid, in 2009, it was a splashy product launch that was backed by Google and Verizon Wireless, who spent $100 million promoting the original Droid..

That legacy continued into summer 2013, when Motorola released its Droid Ultra lineup as an exclusive to Verizon. A few weeks later, Motorola would introduce the more Google-influenced Moto X, which serves as its current high-end flagship phone. But Randall and Tritschler were already working on something completely different. Randall talked up his Amazon experience with the development team, which was overseen by Tritschler, and challenged them to create a smartphone built with the same principles as the Kindle Fire: a quality device that didn't compromise on specifications.

The typical development period for a phone was 12 to 18 months at Motorola, For the Moto G, Randall said his team reduced the time frame to just nine months, "I really pushed hard for the supply team to design a product that had incredible specs," he said, After the whirlwind development effort, Woodside pachico iphone case and Tritschler were on stage at an event in Brazil in November to unveil the Moto G, The reaction was positive, Tritschler said total unit sales in the first quarter grew 61 percent from a year ago, largely driven by the Moto G..

"What Motorola has done is present a phone at a certain price, but with a higher quality," said Ramon Llamas, an analyst for IDC. "It's a very smart process. Users are not ignorant of what a good smartphone is."Randall, meanwhile, said he did some "bureaucracy busting," and slimmed down the organization and cleared up responsibilities for each element of the supply chain. He wasn't the only one who sliced operations. Last year Google initiated massive layoffs, including the loss of 5,400 jobs in the second quarter alone out of a total of 7,200.

While the Moto E unveiling comes six months after the Moto G, executives insist it pachico iphone case was part of their game plan, "Even while we were working on Moto G, we were thinking of Moto E," Tritschler said, Fortunately, many of the changes made to the manufacturing and supply chain process helped to speed the development of the Moto E, The company also made tweaks based on what didn't work with the Moto G production process, although he declined to provide specific examples, The Moto E has a 4.3-inch display and a slower dual-core Qualcomm chip, compared with the Moto G's 4.5-inch screen and quad-core processor, It's also missing a front-facing camera and the touchless controls that were a hallmark of the Moto X..

But the Moto E features the same all-day battery, sports a customizable back cover just like the Moto G, and offers the same rear camera and Gorilla Glass touchscreen display. It also shares the same design and feel as its higher-priced siblings. The Moto E also has dual-SIM capabilities in certain markets such as India and Brazil, allowing customers who have multiple carrier accounts to switch between services to better take advantage of cheaper calling rates. Tritschler said Motorola is developing software that will detect the optimal time to use a specific SIM card based on the rate or the person.

Considering the price, the trade-offs seem fair, At $129, the Moto E is only $50 cheaper than the Moto G, But looking at the pachico iphone case demographic of customers Motorola is targeting, that $50 represents a huge difference, Tritschler said, Will all this progress stall once Lenovo steps in?, Not at first, Just as Motorola continued to carry on development of its product pipeline under Google, it will work through the additional products in its queue, such as a potential successor to the Moto X, as well as its upcoming Moto 360 smartwatch..

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