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While there's been lots of talk about why Mayer's been on such a buying binge, Cahan framed the fast expansion in simple terms: Yahoo acquired all of those companies because it had to. "We used talent acquisition as one of those ways of getting us to scale," he said. "The vast majority have been, by the numbers, talent deals."The strategy is working. The number of mobile-focused engineers at the company has grown from about 37 in 2012 to more than 500 today. Cahan's team has made other big mobile bets. In January, Yahoo acquired Aviate. The next-gen search service works like Google Now: It automatically feeds a user search results on a smartphone running Google's Android operating system, with the results based on contextual cues like what time of day it is or location. The service could serve as a way to tie together several mobile properties, like Sports and Finance, as well as be fertile ground for native ads.
Yahoo is reportedly working on other mobile search products, though mophie mfi iphone 7 juice pack air battery case - black reviews Cahan declined to comment on those rumors, Whatever Yahoo has in the pipeline, some observers think the company's task has gotten even more urgent, Since Mayer took over, Yahoo's stock doubled to $41 when it spiked in January, but many analysts attribute Wall Street's approval not to gains made in Yahoo's core products and advertising business, but to the company's 22.6 percent stake in Alibaba, The Chinese e-commerce giant is poised to go public later this year in what could be the biggest IPO in history..
Alibaba striking out on its own means Yahoo won't have the security blanket of the Chinese company's stellar numbers to lean on during earnings reports. What's more, due to prior agreements, Yahoo will be forced to sell at least 40 percent of its stake in Alibaba's IPO -- netting Yahoo between $10 billion and $12 billion, according to analyst estimates. That's enough cash for Mayer to make a number of compelling moves, from another splashy acquisition, to more small buyouts, to returning funds to investors in the form of stock buybacks.
It also sets the stage for Yahoo's biggest test: proving it can gain traction without the crutch of an e-commerce phenomenon propping it up, Cahan isn't fazed by the scrutiny, "I don't think it's any different than we've been feeling all along," he said, He points to small gains in the most recent quarter, Yahoo's revenue in display advertising, a key financial metric since display advertising accounts for 40 percent of total sales, rose 2 percent, The growth is meager, but nevertheless a sign of life mophie mfi iphone 7 juice pack air battery case - black reviews for the core business..
Cahan said his mission is focusing on that trend. "We will know we've been successful when we return the company to growth," he said. "Generally speaking, that's the mandate."As for the mobile division, Cahan says that while it's working today, Yahoo is prepared to rethink its strategy. Before they started the unit, Mayer made him a promise: At the end of each year, the two would take a look at the progress of the "mobile and emerging products" team and debate if having a dedicated mobile team is still the best way to organize.
Having a possible reorganization on the table every year seems like a novel concept for a company that's historically been mired in bureaucracy, Mayer, a former Google executive who celebrates her second anniversary as CEO in July, is trying to turn around a byzantine company that had become just as synonymous with red tape as it is with purple punctuation marks, Case in point: Chad Dickerson, CEO of the online marketplace Etsy, recalled last year that when he needed to buy two servers as a Yahoo employee, he had to first get approval from a group called the "hardware review committee."Having an ongoing discussion about the mophie mfi iphone 7 juice pack air battery case - black reviews mobile team is at least an attempt at nimbleness, Said Cahan: "We will revisit it and constantly ask."Since taking over Yahoo in 2012, Marissa Mayer has bought companies at a breakneck clip, Yahoo's mobile czar, Adam Cahan, says the reason is simple: because they had to..
Nineteen months into that mission, Cahan, who joined Yahoo when it bought his "second screen" social TV platform "IntoNow" in 2011, says things are starting to look up. "We're rounding the corner," he said. "We're at that user moment where we have enough meaning in terms of scale there."Mayer and Cahan have shaken things up since the mobile unit went live in October 2012. Yahoo has refreshed smartphone and tablet apps like Flickr and Mail, introduced a new property called News Digest, and bought almost 40 companies.
And mobile is no longer a "hobby," Cahan says, During an hour-long interview at Yahoo headquarters in Sunnyvale, Calif., in late May, Cahan opened up about making money on mobile, why Yahoo's investment in Chinese e-commerce giant Alibaba won't change his strategy (at least for now), how the company is playing in developing mobile products, and how much Mayer gets into product development, Below is an edited transcript of the conversation, Q: You've likened Yahoo's task in mobile to starting a revolution -- gathering people, resources, and so on, Nineteen months in, where do you think you stand in that revolution?Cahan: We're rounding the corner, Our latest numbers we shared -- we're 430 million monthly users now, We've shared that we've added over 100 million in the last eight months alone, We've shared that we're getting to this scale that's quite meaningful, We're No, 1 or No, 2 in most categories, We're arguably Top 5 overall, There's mophie mfi iphone 7 juice pack air battery case - black reviews lots of dimensions you can slice it..
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