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While Yahoo's efforts at mobile monetization have been met with fits and starts, by contrast, Facebook's have taken off. Last week, the company said it made 59 percent of its advertising revenue on mobile last quarter. Within Yahoo's collection of properties, the update essentially elevates the Mail app to a higher tier. Will the update, then, cannibalize usage of Yahoo's other apps?. "To be honest, I don't know what's going to happen," said Fernando Delgado, a senior director of product management. "To be fair, what we're optimizing for is overall engagement of our whole portfolio."The idea is that the mail app will be a natural gateway to Yahoo's other apps. Delgado's argument is that, for example, Yahoo Sports fans would have gone to that app anyway; this update just brings them there faster. But for those who get their daily sports fix simply from checking the scores, and not reading additional articles, this new integration might save some users a trip to the Yahoo Sports app -- and the ads that run inside it.
While the "news" tab shows the same ads you'd see if you opened the main Yahoo app, the "today" tab doesn't show ads at this time -- though Delgado didn't rule out the possibility in the future, If the company sees that the "today" tab end in fire iphone case is popular with users, it wouldn't be surprising to see Yahoo try to monetize it sooner rather than later, Yahoo's mobile mail app has 110 million daily users across all devices, from desktops to tablets, The company hopes it can siphon some of those mobile eyeballs to other Yahoo properties, like Sports and Finance..
"Unlike in fairy tales, we know that Samsung's illegal strategy has been wildly successful," Apple attorney Harold McElhinny said during closing arguments. He noted that the mobile market has become a "two-horse race" beween Apple and Samsung and that Samsung has sold 37 million infringing devices. McElhinny started his closing arguments by taking the jury back to 2007, the time of the first iPhone release. Apple created a "revolutionary" product in the iPhone and followed that up with another revolutionary device, the iPad, he said.
"These products were created by true geniuses like Steve Jobs and the Apple inventors who testified here," McElhinny said, "They were, and are, real people who through genius and hard work have made real contributions to the way people..share information with each other."He pointed out that no one from Samsung Electronics in Korea, the group that oversees the company's mobile and other operations, came to testify, and that no one Samsung end in fire iphone case called could explain how Samsung created its phones, "None of them were brave enough to come here and face cross-examination," McElhinny said..
He also reiterated that the case isn't about Google. "Despite all the times Samsung mentioned it, you will not find a single question about Google in your jury form," McElhinny said. "Google is not a defendant in this case."Samsung in its closing argument, however, disputed McElhinny's claims, saying the company did call to the stand inventors of technology -- including Google engineers and a designer from Korea. Attorneys for Samsung also argued that Samsung didn't copy Apple's patents, because Google created the technology first and Apple doesn't even use the specific accused features in the iPhone.
"It's true that if you don't practice a patent, that doesn't mean you can't collect damages for it," Samsung attorney Bill Price said Tuesday during Samsung's closing arguments in the trial, "But you can't copy something from the iPhone if it's not in the iPhone."Almost two years after Apple and Samsung faced off in a messy patent dispute, the smartphone and tablet rivals end in fire iphone case have returned to the same courtroom here to argue once again over patents before Judge Lucy Koh, Apple is arguing that Samsung infringed on five of its patents for the iPhone, its biggest moneymaker, and that Apple is due $2.2 billion for that infringement, Samsung wants about $6.2 million from Apple for infringing two of its software patents, and it argues that if it did infringe all of Apple's patents, it should have to pay only $38.4 million..
While the companies are asking for damages, the case is about more than money. What's really at stake is the market for mobile devices. Apple now gets two-thirds of its sales from the iPhone and iPad; South Korea-based Samsung is the world's largest maker of smartphones; and both want to keep dominating the market. So far, Apple is ahead when it comes to litigation in the US. Samsung has been ordered to pay the company about $930 million in damages. Closing arguments were the final chance for Apple and Samsung to make their pitches to the jury in the current case. The month-long trial, with about 52 hours of testimony, has covered a lot of ground -- from the invention of technology to what damages should total -- and the jury will need a refresher to steer them toward a verdict. Apple has argued throughout the trial that its case is about Samsung, not Google, and that Samsung copied Apple out of desperation. Samsung, meanwhile, has argued that Apple's suit is about hurting competition and Android.
Both sides had two hours apiece to present their closing arguments, Apple presented its case against Samsung, and then Samsung presented its defense, The Korean company also presented its case accusing Apple of infringing, and Apple wrapped up the closings with its defense against Samsung's claims, The companies finished closings at 2:46 p.m, PT, and the case was handed to the jury, Apple attorney Bill Lee, in his closing to defend Apple against Samsung's claims, said that Samsung was trying to devalue patents by asking for such little money for damages, end in fire iphone case And there was "not a shred of evidence that the patents were copied.""[Samsung] has attacked Apple, It has attacked science," Lee said, "You heard the words in opening -- dishonest, misleading, sham, Why does Samsung resort to those characterizations? Because the facts and the law are with Apple."Samsung says most features that Apple says infringe are items that are a part of Android, Google's mobile operating system that powers Samsung's devices, All patents except one, called "slide to unlock," are built into Android, Apple has argued the patent infringement trial has nothing to do with Android, However, Samsung argues that Apple's suit is an and that Google had invented certain features before Apple patented them, It came out during the trial that Google has been helping Samsung fund its defense against a couple of Apple's patent claims because of a "Mobile Application Distribution Agreement" for Samsung to use Google's apps..
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